“Kashmiri brides had to select from restricted choices bought at male dominated outlets, we’re right here to alter that”

"Kashmiri brides had to choose from limited options sold at male dominated shops, we are here to change that"

Indians sitting removed from Kashmir have romanticised Dal lake, Chasme Shahi and Shalimar Bagh for the longest time. Lots of people visited the charming metropolis of lakes, till terror put a comma to all of the journey plans and people of remembering the attractive previous. Flash-forward, Kashmir is opening up once more, 4G is about to be restored in some areas and companies are working amid Covid-19 restrictions. Terror talks aren’t new to this a part of the nation however what’s new is a few small companies cropping up regardless of hardships and hitting nationwide headlines.

One such small enterprise that’s making a number of information is a bridal trend studio in Srinagar. Sitting amidst Lal Chowk, town’s well-known sq. recognized for its political and strategic significance, Make-up And Slay Studio has turn out to be a wanted identify within the metropolis that’s weathering restrictions of assorted sorts.

(A Make-up And Slay Studio bride)


Run by three younger ladies – Hiba, Fozia and Tayba, the studio has put Srinagar on the map of putting bridal trend. The studio, which takes care of native ladies’s make-up and bridal ensembles got here into being when the three entrepreneurial girls realised the absence of a make-up studio within the metropolis.

“Mainly, ours was the primary make-up studio in Kashmir. Again in 2017, we had a number of make-up artists however there wasn’t any studio right here. So, we thought it will be an awesome concept if we got here up with a studio that provides the whole lot with simply ladies working there,” explains Hibba, who’s one in every of its founder members.
“Initially, we began with simply make-up and hair after which added clothes as properly. Ladies really feel extra snug round us as a result of it’s very advanced for a person to grasp some primary ladies points,” provides Hibba.

So, what took this graduate from Kashmir College and an IAS aspirant to begin a trend enterprise in Srinagar? “As ladies, we kind of knew our don’ts manner earlier than the dos. However then, we supported one another and tried to work issues out. My mom and father had been very supportive. Fortunately, my mom studied trend again in faculty days and that’s what impressed me,” claims Hibba, as she speaks in her immaculate English.

The trio has not let the turmoils and lockdowns lavatory down their enterprise and are attempting to maintain up with the onerous days, taking every day because it comes whereas swiftly altering the way in which Kashmiri brides store for his or her marriage ceremony trousseau. On the similar time they’re battling challenges thrown up by folks recognized to them who are sometimes telling them that “this isn’t what you ought to be doing.”

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(A stupendous Kashmiri lady decked up by Make-up And Slay Studio)


The ladies behind the enterprise really feel that they’ve a greater understanding of what Kashmiri ladies need as ladies perceive ladies higher. The trio have additionally taken it upon themselves to advocate physique positivity. “There are totally different folks with totally different physique varieties and which is completely regular! So, we’re right here making an attempt to normalise the Norms, serving to ladies settle for who they’re as a result of we’ve witnessed how ladies in Kashmir needed to go outdoors Kashmir to buy basic items as a result of normally the “males” dominated outlets showcased bridal outfits that didn’t have totally different sizes and everybody needed to regulate,” states Hibba.

In keeping with the style ahead girls, Kashmiri brides like what each different desi bride likes – the glam, the jewelry, the outfits! For a Kashmiri bride, the whole lot needs to be good and attention-grabbing! Effectively, that sounds acquainted, does not it and we’re so glad to know {that a} distance of hundreds of miles does not make a distinction within the mindset of girls who’re prepared for tomorrow.

The women wish to open up a coaching academy “run by ladies for ladies” the place they’ll train, focus on make-up and trend. Effectively, possibly they would be the harbingers of change that they haven’t foreseen, however we will sense. There might be hope for the ladies of Kashmir, when fellow ladies will uplift them.

We take go away of the trio, as they log out after Hibba confesses that she would like to doll up Bollywood actress Katrina Kaif on her marriage ceremony day! Effectively, we’re certain that day is not distant, Hibba, Fozia and Tayba.

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(A Make-up And Slay Studio bride)

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