Amazon Alexa & Oral-B ink deal for voice-integrated toothbrush system

Amazon Alexa & Oral-B ink deal for voice-integrated toothbrush system

The dental care house is now merging with voice know-how in a brand new partnership between dental big Oral-B and Amazon Alexa. The pair are collaborating on a voice-integrated toothbrush system that offers customers tips about their brushing habits. 

The joint system contains an Oral-B electrical toothbrush, an Alexa built-in good charger base, an Oral-B brush head and a Fast-Begin information. Customers can faucet into the system to get real-time suggestions about brushing, by way of voice tech, and an evaluation of their habits over time via a smartphone app. Moreover the well being focus, the Amazon built-in can play music, hearken to the information and let customers order extra brush heads.  

“Oral-B Information works like a health tracker on your mouth, teaching whilst you brush and offering clever, real-time suggestions on brushing frequency, length, protection and optimum stress,” Carlos De Jesus, P&G senior vp for oral care, North America, stated in an announcement.

The system has a $299.99 price ticket on it and is just bought on Amazon. 


Based on the CDC, the US has spent over $124 billion in dental associated prices yearly. The company stated that poor oral well being is linked to different persistent circumstances, together with diabetes and coronary heart illness. 

These corporations are pitching this technique as a method to increase oral well being. 


The dental trade is starting to go digital. In truth, Oral-B introduced its Bluetooth-connected electrical toothbrush line, the SmartSeries, in 2014. Nevertheless, the Beam Brush got here out even earlier than the Oral-B system, making its debut at CES 2013.

French firm Kolibree has additionally developed a smartphone-connected electrical toothbrush. 

Amazon’s voice know-how has been used within the healthcare house earlier than. In truth, in November the corporate launched a brand new function on Amazon Alexa that lets customers hyperlink up their pharmacy prescription info and, in flip, get reminders about when to take their drugs and order refills. 


“Each time you sweep, Oral-B Information empowers you to brush smarter – and that’s vital, as solely 20% of individuals brush correctly. The system’s Oral Well being Tracker and statistics allow entry to insights by yourself brushing traits over time that can assist you higher perceive whether or not your method is finest on your mouth. This implies fewer surprises on the dentist workplace,” De Jesus stated in an announcement. 


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