AIA kinds unique APAC partnership with Holmusk

AIA forms exclusive APAC partnership with Holmusk

AIA, the biggest public listed pan-Asian life insurance coverage group introduced earlier this month that they’re forming an unique Asia-Pacific (APAC) partnership with knowledge science and healthcare know-how firm Holmusk. 

The partnership will allow AIA to digitally ship a wider vary of well being teaching instruments and options to AIA clients, together with AIA Vitality members, leveraging Holmusk’s revolutionary and data-driven method to well being administration. The brand new service will likely be launched first to AIA clients in Malaysia, with AIA and Holmusk working collectively to launch in different markets subsequently.


In March, AIA Singapore mentioned that can cowl the prices of 50,000 video medical consultations offered by WhiteCoat, a Singapore-based tele-medicine supplier for all its HealthShield Gold Max policyholders, MobiHealthNews reported.

Holmusk introduced a $21.5 million funding spherical, led by Optum Ventures (OV) and Well being Catalyst Capital (HCC) and included current buyers Heritas Capital and different people in Might 2020. The corporate is constructing the world’s largest Actual-World Proof (RWE) platform in behavioral well being and continual illnesses to increase data-driven, evidence-based look after individuals managing behavioral well being circumstances.


“We will likely be incorporating Holmusk’s diet teaching providers into AIA Vitality’s diet, weight administration and continual illness administration propositions. By doing so, we’ll create a novel and customized well being platform that makes use of Synthetic Intelligence-based engagement instruments and digitally permits customized pathways for our clients, bettering entry, comfort, and well being outcomes,” mentioned Dr Christian Wards, Director of Group Well being & Wellness Transformation at AIA Group.

Dr Yau Teng Yan, Holmusk’s Chief Medical Officer, mentioned: “We’re excited to convey Holmusk’s customized, evidence-driven interventions to assist rework the lives of AIA clients. Our give attention to offering participating, significant behavioral change applications brings AIA’s Handle your well being initiatives to life.”

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